![]() Maybe it’s because of your company values, or the fact you provide 24/7 support? Make sure you use this opportunity to sell yourself and effectively communicate why you are different from the competition. They will also be able to get a feel for your company culture and approach by looking through your marketing pack. By including client testimonials and previous examples of work, it gives them confidence that you’re the right choice. It’s not about the fluffy stuff or sales jargon, but tells them what you do, how you do it, and why they should choose you. Just pick the materials that are most relevant to their needs, then get back to doing what you do best – making clients happy! Tells people how you can helpĪ marketing kit gives prospective clients evidence about how you can help them. With a marketing kit, everything you need to follow up with a potential customer is right there. You’re on a Zoom call with a new customer, it’s all going well, they’re interested in partnering with you, but they’re wondering if you’ve got previous experience working in their industry.Īs a matter of fact you do, and you have lots of great case studies to prove it.Īre they buried somewhere on your website? Or have you put them in a random word document and can’t remember where you saved it? How much of your time is spent reinventing the wheel when it comes to following up with potential clients? This leads us nicely onto the first reason why a marketing kit is important… Saves You Time It also saves you a lot of time scrambling around to find resources or examples of work when trying to attract new customers. It should form part of your sales strategy and encourage people to invest in your product or service. Regardless of what stage your business is in, whether you’re a startup or an established company, a marketing kit is essential. There should also be supporting evidence about how you have helped other clients which is where case studies and testimonials come in, but we’ll talk more about what to include in your marketing pack later in the post. Think of it as a self-guided tour and each asset you include should build up a picture of what you do and why. Whether you’re attracting new customers, educating current customers, forming new business partnerships, or hiring new employees, your marketing kit tells your story and provides a full packet of information. It’s a pretty big deal, and is often something businesses don’t dedicate enough time to. It’s time to put your best foot forward, and collate assets that make people want to invest in your product or service. And that’s why it’s critical that it makes a great first impression.Įverything you include in your marketing kit should promote your business and give people a reason to invest in your company. It’s your chance to get something tactile into the hands of your audience. What is a Marketing Kit?Ī marketing kit (or marketing pack) is your portfolio which brings different pieces of marketing material together to showcase your brand and its offerings. With that said, let’s dive deeper into what a marketing kit is and get into the real meat of it: how to build your own killer marketing kit. It needs to communicate the very best of what you have to offer and should leave a lasting impression on the recipient. Think of your marketing kit as your portfolio which you can use to show off to existing and new clients.
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